Resources Library by ANA

Research World (September 2008)

In this changing environment, researchers, research clients and decision makers are confronted not only by a need to know, but also to understand, to challenge and to debate. It is with those needs in mind that we set about a fundamental review of...

Catalogue: Research World 2008

Author: ESOMAR B.V.

September 1, 2008

Leadership

This presentation, based on a series of podcasts with leaders past and present, examines what it is that is generally defined as marking out a leader and how (if at all) the leaders that have shaped our industry conform to that definition.Using...

Catalogue: Congress 2007: Excellence

Author: Simon Chadwick

September 19, 2007

People insights at the fuzzy front of innovation

For human centric innovation it is important to understand people in their everyday life context and anticipate this in developing and creating solutions.Therefore it is necessary to involve people in the design and creation processes of innovation;...

Catalogue: Congress 2006: Foresight

Authors: Lucile Rameckers, Stefanie Un

Company: Philips International

June 15, 2006

Innovation culture and strategy

This paper provides practical strategies for fostering a culture of innovation throughout your entire organization, a culture that both stimulates and places a high value on creative thinking and teamwork.

Catalogue: Innovate 2006

Author: Kristin Luck

May 10, 2006

Creative consumer

This paper is the story of the author's search for creative consumers, complete with investigations, detours, dead ends, findings and eventual breakthrough in identifying Creative Individualists, together with their intriguing implications and...

Catalogue: Innovate 2006

Author: John Kearon

Company: BrainJuicer

May 10, 2006

Research World (April 2006)

‘The Creative Imperative’ also applies to the world of marketing and market research. There is sufficient material demonstrating that market research has its own intrinsic added value. There are a host of case studies which illustrate and...

Catalogue: Research World 2006

Author: ESOMAR B.V.

April 1, 2006

Hands-on innovation

There is greater pressure today than ever to come up with new product innovations faster than the competition, yet the hurdles marketeers must go through to minimise risk have, if anything, increased.This paper explores and reviews one new approach...

Catalogue: Qualitative 2005

Author: Annette Mathers

November 13, 2005

People insights at the fuzzy front of innovation

For human centric innovation it is important to understand people in their everyday life context and anticipate this in developing and creating solutions.Therefore it is necessary to involve people in the design and creation processes of innovation;...

Catalogue: Qualitative 2005

Authors: Stefanie Un, Lucile Rameckers

Company: Philips International

November 13, 2005

Igniting innovation in researchers

Innovation and differentiation are the buzzwords in any client organization - and if market research is looked upon as lacking the ability to provide creative solutions - or, even worse, as killing the creative spark - then we as an industry are in a...

Catalogue: Congress 2005: Making A Difference

Authors: Shashikala Raj, Anjali Puri, Tara Prabhakar

Company: Nielsen

September 21, 2005